Bit.ly is a website that allows users to shorten, share, and track links (URLs). Because services like Twitter limit the length of messages you can send, long URLs can easily eat up all of your available characters. By using bit.ly, we can share links much more easily on Twitter and Facebook.

Additionally, it allows us to track clicks by source, so we know how many people used Facebook, Twitter, e-Mail, or the website to click on a link. Rest assured, we do not get any personal information on clicks, only the source from which they came. Also, by having this information, we can get an idea of which links are more popular and what types of information people are clicking on. This way we can continue to provide you with the most relevant information.